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Saudi Ministry of Human Resources and Social Development

HRSD: Fostering Innovation, Inclusion, and Progress

Case Study

Establishing a Vision of Innovation and Social Progress

The Saudi Ministry of Human Resources and Social Development, formally known as The Ministry of Labor and Social Development, identified a need to enhance user awareness and engagement with its services portal. Despite offering a range of valuable services, many users faced challenges navigating the portal, hindering the efficient utilization of the available resources.

Approach & Solution:
Understanding the importance of visual communication, we embarked on creating an awareness video tutorial to guide users through the portal's functionalities. The objective was to simplify complex processes and empower individuals, businesses, government agencies, and non-profit entities to navigate and benefit from the electronic services seamlessly.

The video successfully:
- Increased User Engagement.
- Garnered Positive User Feedback.
- Reduced in Customer Queries.

The creation and dissemination of an awareness video tutorial proved to be an effective strategy for the Ministry of Human Resources and Social Development. It not only addressed the challenge of low user engagement but also fostered a sense of empowerment among users, aligning with the Ministry's commitment to achieving the objectives of the National Transformation Program based on Saudi Vision 2030.


Saudi Ministry of Human Resources and Social Development



Video Style

Screen Recording




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